5 'No-Brainer' Reasons Why Your Business Must Use Video Production

Video production is the simplest and most effective way of reaching your audience in 2026. If you're not utilising an in-house or external production team, your business could be growing 49% faster compared to a business without video. wix.com

In other words, with video production, they'll be getting more leads, have better SEO and are going to leave you in the dust.

This chart from Wix and Statista shows the projected amount to be spent globally on video production.

Expecting to cross over $250B by 2028, now has never been a better time to invest in video production.

Read through our 5 'no-brainer' reasons why your business must use video production to help you better understand how you can stay ahead of the game.

Show Real People Doing Real Work

Behind-the-scenes footage, on-site clips, or team videos give viewers a sense of who you are and how you operate. People connect with people, not logos. Authentic, human content makes your business approachable.

Increase Trust In Your Reviews With Testimonials

Video testimonials direct from your clients are a surefire way of showing how you operate as a business. Done professionally, these testimonials can sit on the main page of your website for years. This format engages your audience by showing them the results you bring, rather than just telling them.

Make Your Process Transparent

Explainer or process videos give potential clients a clear view of how you deliver your product or service. Transparency builds confidence and reduces uncertainty.

Share Quick Wins and Success Stories

Short case studies or success stories highlight real results. Showcasing tangible outcomes helps people understand why they should work with you and positions you as reliable.

Keep It Consistent and Engaging

Posting videos regularly on social, your website, or investor updates, builds recognition over time. Even short 1–3 minute clips with captions or graphics can make a big impact.

Quick Tip: Authenticity matters more than production polish. Simple, honest, and human videos often perform better than overproduced clips. By using these five approaches, your business can start building trust with your audience before the first conversation even happens.

Want help getting started? Book a free 30-minute strategy session to see how your business can use video to engage, build trust, and generate leads in 2026.

Nice Vibe Imagery, based in Perth, Australia.