Why Your Brand Needs Video Marketing in 2025

If you’re still on the fence about video marketing, 2025 is your wake-up call. The way people consume content has shifted dramatically, and video is leading the charge. Whether you're a small business owner or launching a startup, ignoring video is like turning your back on your most powerful marketing tool.

This isn’t just about chasing trends. It's about meeting your audience where they are and where they’re headed.

People Don’t Just Watch. They Buy.

Video is no longer a nice to have. It’s the heartbeat of modern marketing. In fact, a recent report from Wyzowl found that 91% of consumers want to see more online videos from brands in 2024, and this number is only expected to rise.

With the rise of social media platforms like TikTok, Instagram Reels and YouTube Shorts, video has become a natural part of how people engage with brands. It’s quick, emotional and memorable — the perfect recipe for influencing buying decisions.

It Builds Trust Fast.

Video creates a connection that words and static images just can’t match. You can showcase your people, your products and your values in a way that feels real. That authenticity builds trust, especially important for small businesses and startups who are still earning their place in the market.

A good video doesn’t just tell your audience who you are. It shows them. And that’s powerful.

You Don’t Need a Netflix Budget.

One of the biggest myths about video is that it’s expensive. Yes, production can be high-end if needed, but affordable video ad production services are more accessible than ever.

Whether it’s a punchy social media ad or a slick promo video for your website, the right video marketing agency in Perth can help you achieve big results without blowing your budget.

Video Boosts Your SEO Big Time.

Google loves video. Adding video to your website or landing pages keeps people around longer, and that extra time on site tells search engines your content is valuable. That’s a win for your rankings.

Plus, video gives you more content to repurpose across platforms. A single shoot can turn into a YouTube upload, Instagram clip, Facebook ad, LinkedIn post and even an email campaign.

As digital marketing strategist Neil Patel says,

“Video not only helps you boost conversions, but it can also improve your search engine ranking, increase engagement, and give your brand a human touch.”

You Can’t Afford Not To.

Still wondering if it’s worth it? Consider this stat from HubSpot: Marketers who use video grow revenue 49% faster than those who don’t.

In a competitive market, video could be the difference between getting noticed and getting left behind.

The Bottom Line: Video is the Vibe.

2025 is the year to lean in. Whether you're trying to explain your product, attract more customers or build your brand, video gives you the tools to do it with clarity and impact.

If you're looking for engaging video ads for social media marketing, ad management with video production in Perth, or just a team of video marketing experts who know how to tell a story, Nice Vibe Imagery has your back.

Let’s make your brand impossible to ignore.